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It recognizes the valuable activities and activities with scope for improvement. The highly competitive fashion industry can benefit from this value chain analysis to perform the essential tasks better than the closest competitor. Technological development– These activities relate to managing and processing information, as well as protecting a company’s knowledge base.

  • The human resource activities aim at meeting the personnel requirement of manufacturing and marketing departments by proper selection of staff, their training and development.
  • Customers are becoming vocal-like never before, and hence it is important even for the top fashion houses to invest in the value chain analysis.
  • Strategic planning is the organizational process of creating these important choices.
  • The term “value chain” refers to a series of actions that add value to a commodity at each stage before it reaches the final customer.

Another competitor is taking the services of multiple vendors according to their performance in different regions and is offering competitive advantages to the highest-performing vendor. The main actions within Michael Porter’s worth chain are used to offer a company with a competitive advantage in any one of many five actions so it has an advantage within the business during which it operates. But virtually any firm can use the value chain analysis laid out by Porter even if they don’t have all of the components. As competition increases for high-high quality merchandise, low prices and glorious customer support, companies must continually assess the value they create.

What is value chain analysis in Fashion?

Nowadays, competitive advantage mainly derives from technological improvements or improvements in business models or processes. Therefore, such assist actions as ‘data techniques’, ‘R&D’ or ‘basic administration’ are usually crucial supply of differentiation advantage. On the opposite hand, main actions are often the supply of price advantage, where costs can be simply recognized for each exercise and correctly managed. After identifying the primary and support activities, businesses should identify the cost drivers for each activity. For a more labor-intensive activity, cost drivers could include how fast work is completed, work hours, wage rates, etc. Businesses should identify links between activities, if costs are reduced in one area, then it can be reduced in another.

Apple of our eye, make in India 2.0India’s new pragmatism over building manufacturing value chains is expected to accelerate technology transfer. Large Indian companies are seeking roles higher up in Apple’s food chain such as retailing. As Apple expands its offerings further in services, it will need to diversify its data centre capacity.

A value chain is a set of processes used by a business or organization to produce revenue. In other words, a value chain is made up of various subsystems that collaborate to create products or services. Both value chain and supply chain have common goals but adopt a different methodology. Both concepts aim to satisfy the customers with affordable and stylish products while keeping their operations smooth and efficient at all times.

Livestock Value Chain Analysis – Farm to Fork

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The revolution of change driven by the value chain analysis in the fashion industry is enhanced by digital tools. Customers are becoming vocal-like never before, and hence it is important even for the top fashion houses to invest in the value chain analysis. It helps improve the status of products or services taken positively by the customers. When linked to the highly evolving fashion industry, the value chain analysis is the strategy tool that can analyze the internal activities of the business.

These can be further broken down into Direct, Indirect and Quality Assurance activities. Identify which ones give you the most value, the ones that add value at every stage. Look for where the greatest value lies in your organisation and then try to increase it. Strategic planning is the organizational process of creating these important choices. All firms make selections that affect their competitive place and profitability.

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It is undertaken in an effort to help the firm position itself against its competitors in the pursuit of competitive advantage. Porter suggests that value chain evaluation can be a useful method in creating technique. Inbound logistics is when the company involved in the production process receives, stores, and distributes its inputs. The concept of the supply chain originated from operational management textbooks, whereas the value chain concept comes from practical business management concepts. Helps analyse and answer every single question of a business about how it can provide value to its customers. It is a valuable and strategic technique employed by a business to identify if there is any chance of innovation in a product.

Value Chain Analysis

In this situation, the primary focus is on the customer’s perceived value of the products and services. It can be said that firm’s value chain is embedded in large stream of activities. Suppliers have value chain that create and deliver the purchased input used in firm’s chain. Suppliers not only deliver the product but also can influence a performance of firm in numerous ways. Additionally, many products pass through value chains of channels on their way to the buyer. Channels perform additional activities that affect the buyer and influence firm’s own activity.


In other words, by looking into internal activities, the analysis reveals where a firm’s competitive advantages or disadvantages are. The firm that competes through differentiation advantage will try to perform its activities better than competitors would do. If it competes through cost advantage, it will try to perform internal activities at lower costs than competitors would do. When a company is capable of producing goods at lower costs than the market price or to provide superior products, it earns profits. For instance, McDonald’s mission is to supply prospects with low-priced food objects.

The support activities help the primary functions and comprise the following

Most organisations engage in numerous activities in the process of converting inputs to outputs. These activities can be classified generally as either primary or support activities that all businesses must undertake in some form. Value chain analysis proposes the systematic view of organizations composed of stages in transformation process with inputs and outputs to each of the distinct stages .

For example, expenditure on labor can be cut down with the help of further. Expensive secondary activities such as logistics can be outsourced; by doing so, businesses can almost entirely do away with spending on warehousing and transportation. Captive value chains.Small suppliers are reliant on larger, dominant buyers in this network-style GVC governance pattern.


Successful implementation of e-commerce in an organization should be based on a thorough understanding of the areas in the value chain where e-commerce can add value most. More importantly, to succeed in gaining competitive advantage, e-commerce is to be based on the overall corporate strategy . The value chain links up a series of value creating activities from supplier to customer.

In order to achieve desired results, the company has to match and then exceed their competitors, and even discover what the customers want and satisfy their expectations. Strategic analysis helps the company focus its plan and hence achieve a competitive advantage. A strategic management accounting technique used to measure the importance of the customer’s perceived value is value chain analysis.

Marketing and sales– These are the processes you use to persuade clients to purchase from you instead of your competitors. The benefits you offer, and how well you communicate them, are sources of value here. Advantages of Value Chain Analysis With value chain analysis, you can easily identify those activities where you can quickly reduce cost, optimize effort, eliminate waste, and increase profitability. Analyzing activities also gives insights into elements that bring greater value to the end user. A company, while doing an analysis, implements it as a strategy to increase the value of the business.

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Many value chain analysis examplees are looking for dedicated partnerships with Fashinza that handles all supply chain work for different fashion brands. It is a fashion business service provider that can improve the value chain for any apparel or fashion house. It is all about maintaining the premium status of the fashion products and services for different customers.

The search for sources of cost and/or differentiation advantage meant that what companies actually did needed to be looked at in close detail. Previous work had looked at functions and departments, but this level of approach was too broad a brush to isolate the nuances that can be so important in deriving competitive advantage. Hence the drive down to discrete activities, the recognition of linkages and how they work in combination and the subsequent significance attached to their interrelatedness.

Offering high-quality products to the customers by minimizing the supply chain costs is the primary purpose of any value chain analysis. The first 5 are the primary activities which are the basics in any company and are the activities which provide strength and sustainability to the company. The remaining 4 are the support activities or also known as the secondary activities and these are used by the company for differentiation as well as maintenance of the organization. Both, the primary as well as the secondary activities are necessary for the firm to survive.

The term “supply chain” refers to the integration of all the operations involved in the manufacturing, procurement, conversion, and logistics processes. Value chain, on the other hand, refers to a set of business operations in which utility is applied to the firm’s products and services in order to increase consumer value. To gather information for Value Chain Analysis, Analysts can explore various sources to find information necessary for conducting the value chain analysis.

Another under-recognised factor is that “the cost or performance of direct activities is improved by greater efforts in indirect activities.” Here, better scheduling can reduce time spent by either the sales force or delivery vehicles . In particular it will depend on the nature of the firm, its industry and its source of competitive advantage. Thus, order processing could be part of outbound logistics or, if it is an important element of the way a firm interacts with its buyers, it could be defined as marketing. One way or another, however, everything a firm does should be captured and identified. The specific value activity labels “are arbitrary and should be chosen to provide the best insight into the business”. Compare the activity to the aggressive benefit you are attempting to achieve and see if it supports the goal.

Procurement refers to a process of buying resources and is an example of a value chain analysis. Marketing is sales when goods are advertised and promoted in the entire market to generate or increase sales. Checkpoints of ineffectiveness in the internal process and suggest corrective measures for change.

This process of subdivision can continue down to increasingly narrow activities provided that they are discrete. Activities should be isolated if they have different economics, have a significant impact on differentiation, or represent a significant proportion of cost. The major activities of Michael Porter’s worth chain are inbound logistics, operations, outbound logistics, marketing and sales, and repair. The objective of the 5 units of actions is to create value that exceeds the cost of conducting that activity, therefore generating the next revenue. Refers to a concept that describes the full process of business activity in creating a product or service.

Value chain analysis is dependent on the basic fiscal principle of advantage. Companies are best served by operating in sectors where they have a relative productive advantage compared to their competitors. Concurrently, companies should ask themselves where they can deliver the best value to their customers. Direct activities – those which directly involve the creation of value for the buyer. They vary widely and, depending on the firm, may include, for example, parts assembly, sales force operations, product design, advertising and recruitment. The Porter’s value chain concept says that there is a chain of events which occur in a company right from the procurement of raw materials to the delivery of goods as well as the post sales service.

Firm infrastructure refers to an organization’s structure and its management, planning, accounting, finance, and quality-control mechanisms. Service refers to the activities needed to maintain the product’s performance after it has been produced, and includes things like installation, training, maintenance, repair, warranty and after-sale services. Value chain management is the process of organizing these activities in order to properly analyze them. This helps to ensure the product is placed in the customers’ hands as seamlessly as possible. The American coffeehouse chain gained its competitive edge by sourcing top-quality coffee beans, providing great service, fostering customer loyalty and innovatively marketing the brand.